About UNITE

A parent-led movement for safer digital childhoods.

Unite for Safe Social Media helps families understand, talk about, and respond to the challenges children face in today’s digital world.

Parents and community leaders exchanging ideas around a table

Who we are

Families, experts, and advocates moving together.

UNITE brings together parents, caregivers, educators, mental health professionals, youth advocates, and community members who believe children deserve safer digital spaces.

We are not anti-technology. We are pro-child safety, pro-family connection, and pro-accountability.

01

Educate

Clear, research-based information for confident family choices.

02

Equip

Practical tools and conversation starters families can use now.

03

Advocate

Collective action for policy and industry accountability.

Christine Vineis, founder and executive director of UNITE

A note from our founder

“I knew families needed a way to move from worry to action.”

Seeing the lasting mental, physical, and emotional harm tied to social media hit Christine Vineis hard. As a mother and grandmother, her shock and sadness became a determination to help—and to make sure families would not have to face these challenges alone.

Christine VineisFounder & Executive Director
Connect with UNITE

Our people

Board of Directors

Parents, professionals, and community leaders helping guide UNITE’s mission and national work.

Contact our team
  • Portrait of Christine Vineis

    Board of Directors

    Christine Vineis

    Founder & Executive Director

    Christine Vineis has worked in public affairs throughout her career, specializing in federal government relations for clients nationwide. As president of Capital Partnerships, LLC, she has represented complex, expensive projects requiring creative financing, unique approaches, and intensive relationship-building—winning $2.5 billion on behalf of her clients.

    Christine has a track record of creating and launching successful organizations, including WTS, a 79-chapter professional organization, and Ohio Women in Government. She was the youngest officer working for a Fortune 100 company and led Pfizer’s groundbreaking advertising campaign from its New York City headquarters.

    As a volunteer, she has chaired the Columbus domestic violence agency and served on the U.S. Capitol Grounds Olmsted Parks Committee, the Community Foundation for Nantucket, and many other organizations.

  • Portrait of Abby Perelman

    Board of Directors

    Abby Perelman

    Retired School Psychologist

    Abby Perelman is a retired school psychologist from Connecticut. While living there, she served on the boards of Jewish Family Service and the Greater Hartford Jewish Federation and was a trustee of Wheelock College in Boston.

    Today, Abby and her husband divide their time between West Palm Beach, Florida, and Nantucket, Massachusetts, where she is clerk of the board of Fairwinds, Nantucket’s behavioral health center. Abby is the mother of two sons and five grandsons.

  • Portrait of Patrice Gillespie Smith

    Board of Directors

    Patrice Gillespie Smith

    President & COO, Friends of The Underline

    Patrice is president and chief operating officer of Friends of The Underline, a 10-mile linear park beneath the Miami Metrorail that connects the community through a multimodal trail, gardens, and gathering spaces. She has worked as an urban planner across the nation to create walkable, safe, and resilient communities.

    Before joining Friends of The Underline, Patrice served as senior manager of planning, transportation, and resilience for the Miami Downtown Development Authority and led Neat Streets, where she created the Miami-Dade Complete Streets Guidelines. As manager of Million Trees Miami, she created the Growing Green Bus Stops and Street Tree Match Grant programs, empowering communities to deploy green infrastructure to combat extreme heat.

    Patrice also served as director of transportation planning at Urban Health Planning and chief of staff for the Seattle Department of Transportation. She is driven by the challenge of making communities more livable and equitable through mobility and open-space investments.

  • Portrait of Gerrie Brand

    Board of Directors

    Gerrie Brand

    Co-founder, Naible

    As a visionary leader at Naible, Gerrie co-founded the company with a mission to make AI accessible, intuitive, and impactful. With expertise in strategic process improvements and inclusive technology solutions, he helps businesses harness AI’s power without unnecessary complexity.

    Beyond his professional work, Gerrie is deeply committed to philanthropy and advocacy. As Board of Trustee Committee Chair at The Wellington School, he champions community concepts and an environment in which every individual feels valued and empowered.

    A dedicated JEDI advocate, devoted parent and spouse, and outdoor enthusiast, Gerrie strives to break barriers, drive meaningful change, and leave a lasting impact in business, education, and community life.

  • Portrait of Kate Roush

    Board of Directors

    Kate Roush

    Assistant Clinical Professor, The Ohio State University

    Kate Roush is a licensed independent social worker and infant mental health practitioner. In her clinical work, she has served as a dyadic family therapist and early childhood mental health consultant. She has also supervised and supported regional and statewide parenting initiatives aimed at reducing child abuse and neglect.

    Kate is currently an assistant clinical professor at The Ohio State University, where she prepares the next generation of social workers to support children and families. She is a double alumna of Ohio State and the mother of three sons spanning middle school through college.

    Drawing on her experience navigating the digital landscape with her own children, Kate is committed to creating a safer social media environment for every family.

  • Portrait of Samyak Sawale

    Board of Directors

    Samyak Sawale

    Global Credit Financing, J.P. Morgan

    Sam Sawale is a finance professional specializing in structured credit and data-driven financial analysis. He works in Global Credit Financing at J.P. Morgan, where he structures and executes complex credit transactions, and previously worked in Structured Credit at Scotiabank.

    Sam graduated with highest honors from the New York University Leonard N. Stern School of Business, earning a BS in Finance, Computing, and Data Science, and was selected as a baccalaureate speaker.

    With a strong background in finance, analytics, and technology, he brings valuable insight into the intersection of data, digital systems, and responsible innovation.

  • Portrait of John N. Huffman

    Board of Directors

    John N. Huffman

    Associate Attorney, Taft

    John N. Huffman, JD, is an associate attorney at Taft Stettinius & Hollister LLP, where he represents clients in commercial litigation and medical malpractice matters. He earned his Juris Doctor magna cum laude from Capital University Law School and a BA in Political Science summa cum laude from the University of Dayton.

    John is admitted to practice law in Ohio and Michigan and has previously served in legal roles with the Supreme Court of Ohio and in the chambers of a federal district court judge.

    In addition to his legal practice, John is active in professional and community service, including leadership with the Ohio Association of Civil Trial Attorneys and mentoring young athletes as an assistant wrestling coach.

What families tell us

Shared support changes the conversation.

Teens feel relief when families agree on shared boundaries.

Parents feel steadier when they can make decisions together.

Schools see collective family action as essential to safety.

Families rely on UNITE to make rapid change understandable.